Elfsquad CPQ | Product Configurator for Manufacturers

The Elfsquad Way

Manufacturers who win don't sell standard products. Every order is different, every spec unique.

As you grow, that complexity gets harder to manage. Excel breaks, and every change takes months.

We do it differently. You hand us your product data, we deliver a working configurator, connected to your systems. Built with AI, checked by our experts. You stay the owner. We handle the complexity.

That's why over 200 manufacturers work with Elfsquad, from their materials to a working configurator in weeks, not months.

"When we onboard new sales employees worldwide, they need to configure our machines correctly and create accurate quotes. Elfsquad CPQ solves exactly that challenge."

Katharina Vollmar

Head of Sales Standards & Processes
Handtmann

"For us, it was crucial to control configuration and quoting ourselves, without relying on external consultants. With Elfsquad, we stay in control of changes and development.''

Paul Bokkers

VP Marketing & Digital Excellence
Cibes Lift Group

"Elfsquad digitizes configuration and quoting. Sales and dealers work independently within clearly defined technical boundaries, fast and error-free."

Menzi Muck

Custom Machine Manufacturing

Industry Expertise

Built for Manufacturers, by People Who Know Manufacturing.

A configurator touches more than sales. Every choice ends up in a bill of materials, a production plan and a delivery date. Our team has run, advised and worked inside manufacturing companies, so we know what goes wrong when sales, engineering and production don't line up.

That's why we don't just build your configurator. We help you find the right setup for your situation, from your drawings, price lists and product specs to a working configurator connected to your ERP, CRM and other systems. You stay the owner. We handle the complexity.

Curious what this means for your products? Book a live demo. One of our specialists walks you through the possibilities, from the first quote to production data, and looks at your situation with you.

Jan Brolsma

Founder & Visionary

Worked inside a machine manufacturer before advising manufacturers as an independent consultant. Knows that no optimization helps until the basics, from bill of materials to MRP planning, are right.

René Boeijenga

Senior Managing Director

More than 18 years as managing director of manufacturers in several countries, from agricultural machinery to automotive supply. Knows the whole process, from customer request to end of life, not just one part of it.

Vincent Veenman

Account Executive

Nearly 20 years working with build-to-order manufacturers, first in ERP, then as an advisor. Sees how one choice in a configurator plays out in the bill of materials, planning, purchasing and production.

Dedicated support

One Point of Contact. Up and Running from Day One.

Your configurator shouldn't depend on consultants or long implementation projects. Elfsquad gives you one dedicated expert who knows your products, your model, and your history. One point of contact from day one, maintenance included, no surprises. Updates happen faster, changes are handled for you, and you stay in control of what matters.

Sales

Engineering & Construction

Product Management

Operations & Order Processing

Management

Sales

Generate accurate quotes faster

No more back-and-forth with engineering. No more Excel errors. No more manual checks. Your configurator is built around your product logic, so quotes are accurate the first time, every time.

Less back-and-forth, faster quotation cycles, more time for customers.

Integrations

Integrations, Fully Handled by Us.

Elfsquad is built API-first, so your configurator connects with the systems you already use, without disrupting them. We set up and manage your integrations for you, ERP, CRM, PLM, CAD and Microsoft Office tools. Your existing tools stay in place. We make them work together.

No manual handoffs, no data gaps, no integration projects for your team

Works with Microsoft Dynamics 365, Ridder iQ, Salesforce, and more

Configuration data flows directly into your downstream processes from day one

"When we onboard new sales employees worldwide, they need to configure our machines correctly and create accurate quotes. Elfsquad CPQ solves exactly that challenge."

Katharina Vollmar

Head of Sales Standards & Processes
Handtmann

"For us, it was crucial to control configuration and quoting ourselves, without relying on external consultants. With Elfsquad, we stay in control of changes and development.''

Paul Bokkers

VP Marketing & Digital Excellence
Cibes Lift Group

"Elfsquad digitizes configuration and quoting. Sales and dealers work independently within clearly defined technical boundaries, fast and error-free."

Menzi Muck

Custom Machine Manufacturing

Sector

Agriculture & Construction Equipment

The challenge

High variety, complex product logic, and a strong dealer network. ETO shares are often still part of reality.

With Elfsquad

We build a configurator around your product logic and dealer structure. Your dealers quote correctly and independently. Special cases stay manageable. Your team focuses on what matters.

Learn more

the process

How Elfsquad Works

You hand us your materials. We deliver a fully working configurator. You make quotes. We keep it current.

You hand us your materials

Drawings, price lists, product specs, whatever you already have. No preparation needed, no new formats to learn.

We build your configurator

Our team uses AI, built on ten years of manufacturing expertise, to model your products, variants, and rules. Every output is validated. A human checks the work, always.

We connect your systems

We handle your integrations, ERP, CRM, PLM and beyond. Configuration data, BOMs, and pricing flow directly into your existing systems without manual handoffs.

You make quotes

Your team uses the configurator to generate accurate quotes and BOMs, first time, every time. No engineering bottleneck, no manual checks.

We keep it current

New product, price update, changed variant? You describe what needs to change, your dedicated contact handles it. Maintenance is included, no surprises.

From introduction to Go-Live

Our Proven Process Towards a Fully Working Configurator

You hand us your drawings, price lists, and product specs. We take it from there, building your configurator, connecting your systems, and delivering a result that fits how you actually work.

Diagram of Elfsquad's proven process: six steps from Introduction to Let's Grow Together, grouped into four phases: Discovery, Elfsquad builds, Live and Ongoing.

Introduction

·Live demo of the configurator

·We learn your products, market, and challenges

·You discover how Elfsquad works

→

Deep Dive

·Sessions with key stakeholders

·Scope and strategy defined

·Honest fit assessment from both sides

→

Build

·You share your materials: drawings, price lists, and product specs

·We model your products, variants, and rules

·You approve before we move on

→

Validate

·You test the configurator with real products and scenarios

·We make sure Elfsquad fits into your existing IT landscape

·Go-live decision on your sign-off

→

Go-live

·Your configurator is live and ready to use

·Maintenance included from day one

→

Let's Grow
Together

·New products, markets, and changes handled by us

·Your contact is there when you need them

·Your configurator keeps developing

Discovery

Elfsquad builds

Live

Ongoing

Questions Companies Ask
Before Implementing Elfsquad

We do. Our team builds your configurator from your materials, manages every update, and keeps it connected to your systems. You stay the owner of the result, we handle the complexity.

From your materials to a working configurator in weeks. Not months, not a lengthy implementation project. We start as soon as you hand us your drawings, price lists, and product specs.

Whatever you already have, drawings, price lists, product specs, ERP exports. No special preparation, no new formats. We work with what you have.

Our team uses AI to build and maintain your configurator. Every change is logged, every output validated. An Elfsquad expert checks the work before anything goes live, always.

Yes. We use paid AI models exclusively, meaning your data is never used to train any AI system. Your product data and IP stay protected.

We work with a fixed implementation price. Maintenance is included, no hourly billing, no surprise invoices. If scope changes, we re-scope at a fixed price. You always know what you pay.

Product

Product Configurator for Manufacturers Producing Complex Products

Product Configurator for Manufacturers Producing Complex Products

The Elfsquad Way

Faster, Error-Free Quotes

More Yearly Sales Opportunities

Less Faulty Production

We Build It. You Own It.

Built for manufacturers, by people who know manufacturing.

AI-driven, human-verified.

One point of contact. Up and running from day one.

Trusted by 200+ Manufacturers

Built for Manufacturers, by People Who Know Manufacturing.

AI-Driven, Human-Verified.

AI without control
or accountability

AI-driven, human-verified.