We are Elfsquad

Story of Elfsquad

Elfsquad was born to crush the status quo.

We were tired of the outdated ways of product configuration, pricing, and quoting. Lengthy Excel sheets, old IT systems, and custom solutions weren’t enough to handle ever-increasing product and process complexities. These outdated methods required manual adjustments that often led to errors and long sale cycles.

We knew we could do better.

In 2016 Jan Brolsma, together with Johannes Heesterman, started Elfsquad to enable the front-runners in the manufacturing industry to scale profitably while amplifying their uniqueness. Because we believe in a world where every leader in customer-specific solutions can change the playing field without compromising margin.

In Frisian, "elf" means smart, and that's exactly what Elfsquad means: the Smart Squad. It's more than just a name; it's a force of innovation driving change in the manufacturing industry.

No egos

Leave your big ego at the door. We value humility and collaboration over ego and self-importance to create an inclusive environment.

Cowboys in pursuit of brilliance

Strive for excellence. We embrace the spirit of adventure and innovation, pushing boundaries to achieve exceptional results.

We know how to have fun

Create joy in everything you do. We believe in incorporating fun and positivity into our work, creating a vibrant and creative atmosphere.

Stop talking, start solving

Action speaks louder than words; prioritize solutions over discussions. We believe in proactive problem-solving to get real results.

All hands on deck

Teamwork is key. We recognize the power of collaboration and collective effort to be successful and support one another.

The fool didn't know it was impossible

Embrace the impossible. We approach challenges with optimism and curiosity, believing that every obstacle is an opportunity for innovation and growth.

Batteries included

Initiate action. We empower individuals to take ownership, driving progress and creativity in every aspect of our work.

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Nothing else matters

“I'm always intrigued by unconventional success stories. I was fascinated by Elfsquad’s unique journey from the start. I love being part of the squad because I get to come up with creative ways to share the inspiring stories of our team, as well as our partners and customers.”

Duru Özdemir Tuinstra

Marketing Manager

"I like the idea of us fighting against the status quo. I’ve always been a strong-willed person; Elfsquad is full of visionaries working to reshape the modern IT landscape, for the better, and that has always resonated with me. I love informing unknowing companies about how they can improve and work smarter."

Eelke Kramer

Operations Director

"I enjoy guiding potential and new customers through the possibilities of what Elfsquad can do for their business. Many of our clients deal with complex products, and configuring these is never straightforward. It’s incredibly rewarding to help them find the most optimal solutions, and the satisfaction they express makes my work even more fulfilling. It’s the combination of challenge and customer satisfaction that keeps me passionate about what I do."

Mirela Berisha

Onboarding Specialist